荣    誉 2024 KPA Gold Award 金奖

类    型 数字设计

设计师 熊超 / 夏江南

From September 23 to October 8, 2023, the 19th Asian Games will be hosted in Hangzhou, China. Alibaba Cloud, as a official prestige partner of HangZhou Asian Games, The brand invited Jody Xiong, the visual effects director of the Beijing Winter Olympics, to create a digital short film to welcome the opening of the Asian Games. Inspired by the “Cloud”, Jody's team got the idea “ Above the Cloud, All Heroes Gather”. Alibaba Cloud Migrates Hangzhou Asian Games’ Core Systems to the Cloud. Athletes from various parts of Asia converge in Hangzhou, undeterred by the thousands of miles that separate them, all in pursuit of their innermost dreams. Much like the clouds in the sky, their unity knows no boundaries, and they fear no geographical obstacles. During the filmmaking process, Jody's team collaborated closely with Alibaba Cloud Design Center and harnessed AI model Tongyi Wanxiang to adopt a "purely three-dimensional" approach. This approach lent itself to the creation of an ink-style production with oriental grace named "Paper full of clouds". The film interconnected iconic landmarks from various Asian countries with Hangzhou’s architectural treasures through a clever fusion of sports and symbolism. For instance, the Seoul Tower in South Korea merged with the Hangzhou International Conference Center, the King Power Mahanakhon in Thailand intertwined with the Zhejiang Global Center, the Petronas Twin Towers in Malaysia harmonized with the Hangzhou Arch, the Taj Mahal in India danced alongside Gongchen Bridge, Kiyomizu Temple in Japan blended with the serene Hu Xin Pavilion, and Angkor Wat in Cambodia with the ethereal Three Pools Mirroring the Moon. These landmarks, representing nations large and small in Asia, metamorphosed into stages for athletic competitions on the Cloud, thereby conjuring a series of sporting spectacles. "On the Cloud, Heroes Unite " symbolized the Asian Games' spirit of uniting the diverse cultures of Asia through the medium of sports. The film was released on the official video account of the 19th Asian Games in Hangzhou, with more than 50 million views, arousing the enthusiasm and expectations of the public for the Asian Games and the pride of Alibaba Cloud, a local brand in China.

第19届亚洲运动会在中国杭州举办。阿里云作为杭州亚运会的合作伙伴，邀请了北京冬奥会视效导演熊超，创作一条数字短片迎接亚洲运动会的开幕。 如何用极简凝炼的影像去叙说一个宏大的故事，熊超导演从“云”发想，因此，一个“云上会英雄”的理念应运而生。他使用阿里巴巴“通义万相”AI大模型，结合三维软件探索“满纸云烟”的水墨风格。影片由“云烟”串联，选取了亚洲各地的地标建筑，巧妙地通过各项体育运动与杭州的标志性建筑连接，比如马来西亚双子塔与杭州之门、日本清水寺与杭州的湖心亭、印度泰姬陵与杭州拱宸桥、韩国首尔塔与杭州国际会议中心、泰国王权大京都大厦与浙江环球中心、柬埔寨吴哥窟与三潭映月…这些地标来自亚洲大大小小的国家，幻化成云中竞技的舞台，铺垫成一个个超现实的运动场景。介于平面与立体之间的影像，云烟弥漫暗流涌动，如同中国山水画的 “气象万千”，一场虚实结合的“云上会英雄”，寓意着运动连接全亚洲的亚运精神。 影片在第19届杭州亚运会官方视频号发布，超过5000万人次的播放量，引发了民众对亚运的热情与期待，以及对中国本土品牌阿里云的骄傲。