Shenzhen Culture, Creativity & Design Association (SCCDA) is a social organization commissioned by Shenzhen municipal government to bridge and connect the local government with the cultural, creative and design industries.
SCCDA serves to operate and brand the "City of Design" programme and is responsible for the promotion of "Shenzhen Design", the integration of the city's cultural and creative design resources and strengths, and the domestic and international communication and cooperation with fellow Creative Cities and professional design institutions at home and abroad.
SCCDA has played an important role in the organization of major design events in the city, including Shenzhen Design Week (SZDW), Shenzhen Global Design Award (SDA), Shenzhen Design Award for Young Talents (SDAY), ShenzhenHong Kong Design Twin-cities Exhibition among others. The association has contributed to the promotion of Shenzhen's city image and the branding of "City of Design".